International Business Developer

Manager

For those companies that want to develop new plant varieties in a given market, thanks to my long-lasting experience and network of contacts, I design, implement and manage innovative and sustainable commercial projects that provide added value to all involved stakeholders.

About Me

Thanks to a 9-year experience in developing new plant varieties through various types of business models, from those having loose licensing structure (“Open Release” ones) to those with the tightest level or coordination of the supply chain (“Club” ones), I am capable to design, implement and manage projects that are highly contextualized.

Indeed, there are no fixed and magic solutions. Every new project shall always be designed by taking into consideration:

  • The agronomic and commercial value of the new varieties
  • The market opportunities and the end consumer taste, needs and wants
  • and the stakeholders involved, their habits and common practices

In this way, the right business model can be designed to generate added value across all stakeholders.

Plant Species

I have been working with the following species

Apple

Strawberry

Cherry

Pear

Kiwi

Plum

Peach

Education & Experiences

Experiences

HEAD OF THE BUSINESS DEVELOPMENT DEPARTMENT

@ Consorzio Italiano Vivaisti – Ferrara, Italy

July 2019 – Present

VARIETY MANAGER (BUSINESS DEVELOPMENT MANAGER)

@ Consorzio Italiano Vivaisti – Ferrara, Italy

July 2017 – June 2019

PLANT VARIETY MANAGER (BUSINESS DEVELOPMENT MANAGER)

@ University of Bologna – Bologna, Italy

Dec. 2013 – June 2017

TRAINEE

@ University of Bologna – Bologna, Italy

Mar 2010 – July 2010

EDUCATION

Executive MBA

@ QUANTIC EDU (2021 -2022)

Field Of Study: Business Administration, Start-Up, Innovation and Technology

Master’s degree “International Master in Horticultural Sciences”

@ UNIVERSITY OF BOLOGNA / TECHNISCHE UNIVERSITÄT MÜNCHEN / UNIVERSITÄT FÜR BODENKULTUR WIEN (2011 – 2013)

Field Of Study: International Agriculture

First Degree “Bachelor of Agricultural Technology (B.Tech.)”

@UNIVERSITÀ DI BOLOGNA / UNIVERSITY OF BOLOGNA / (2008 – 2011)

Field Of Study: Agriculture, Agriculture Operations, and Related Sciencee

Certification

2018 – DL-511 Software Licensing Including Open Source

2016 – DL-302 Trademarks, Industrial Designs and Geographical Indications

2015 – DL-450 Intellectual Property Management

@ WIPO (WORLD INTELLECTUAL PROPERTY ORGANIZATION)

2014- Training Course, DL-205 Introduction to the UPOV System of Plant Variety Protection under the UPOV Convention

@ UPOV (THE INTERNATIONAL UNION FOR THE PROTECTION OF NEW VARIETIES OF PLANTS)

Experiences

HEAD OF THE BUSINESS DEVELOPMENT DEPARTMENT

@ Consorzio Italiano Vivaisti – Ferrara, Italy

July 2019 – Present

VARIETY MANAGER (BUSINESS DEVELOPMENT MANAGER)

@ Consorzio Italiano Vivaisti – Ferrara, Italy

July 2017 – June 2019

PLANT VARIETY MANAGER (BUSINESS DEVELOPMENT MANAGER)

@ University of Bologna – Bologna, Italy

Dec. 2013 – June 2017

TRAINEE

@ University of Bologna – Bologna, Italy

Mar 2010 – July 2010

EDUCATION

Executive MBA

@ QUANTIC EDU (2021 -2022)

Field Of Study: Business Administration, Start-Up, Innovation and Technology

Master’s degree “International Master in Horticultural Sciences”

@ UNIVERSITY OF BOLOGNA / TECHNISCHE UNIVERSITÄT MÜNCHEN / UNIVERSITÄT FÜR BODENKULTUR WIEN (2011 – 2013)

Field Of Study: International Agriculture

First Degree “Bachelor of Agricultural Technology (B.Tech.)”

@UNIVERSITÀ DI BOLOGNA / UNIVERSITY OF BOLOGNA / (2008 – 2011)

Field Of Study: Agriculture, Agriculture Operations, and Related Sciencee

Certification

2018 – DL-511 Software Licensing Including Open Source

2016 – DL-302 Trademarks, Industrial Designs and Geographical Indications

2015 – DL-450 Intellectual Property Management

@ WIPO (WORLD INTELLECTUAL PROPERTY ORGANIZATION)

2014- Training Course, DL-205 Introduction to the UPOV System of Plant Variety Protection under the UPOV Convention

@ UPOV (THE INTERNATIONAL UNION FOR THE PROTECTION OF NEW VARIETIES OF PLANTS)

Services

Breeding Program Acquisition and Funding

Advance Trial Coordination & Scouting

New Plant Variety Development (from Business Model Design to Implementation and Management)

Branding & Positioning

Negotiation and Licensing

IP Management & Plant Propagation Certification

Testimonials

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque laoreet, diam ac accumsan imperdiet, odio lacus tempus sapien, vel varius ligula turpis a ipsum.

Gina Hopkins

CEO of Extra Space

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque laoreet, diam ac accumsan imperdiet, odio lacus tempus sapien, vel varius ligula turpis a ipsum.

Gina Hopkins

CEO of Extra Space

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque laoreet, diam ac accumsan imperdiet, odio lacus tempus sapien, vel varius ligula turpis a ipsum.

Gina Hopkins

CEO of Extra Space

Contact Me

Phone

00393401572478

Address

Mirandola (MO), Emilia-Romagna, Italy